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Approaching Retirement
Determine whether your resources, income and expectations are aligned.

Comprehensive Wealth Planning
Your Life Is Unique. Your Financial Plan Should Be, Too.
Your goals, responsibilities, concerns and priorities are unlike anyone else’s. That is why our planning process begins by listening.
We take the time to understand what matters most to you, organize the many areas of your financial life and build a personalized plan designed to help you move forward with greater clarity and confidence.
Independent Advice | Personalized Planning | One Coordinated Team
Where We Begin
A meaningful financial plan begins with understanding your life, not simply your accounts.
We want to know what you are working toward, what keeps you up at night, who depends on you and what you want your wealth to accomplish. From there, we bring the different areas of your financial life together into one clear, coordinated strategy.
Your plan is built around your goals and circumstances. It is also designed to evolve as your life, family and priorities change.
We do not begin with a product or a predetermined solution. We begin with you.
Our Philosophy
Investments are an important part of your financial life, but they are not the entire picture.
Your retirement plans may affect your taxes. Your estate plan may affect your family. Your insurance coverage may affect your ability to protect what you have built. Your charitable goals may influence how and when assets are distributed.
Comprehensive wealth planning brings these decisions together so they can be considered within the context of your complete financial picture.
One life. Many financial decisions. One coordinated plan.
Your Financial Life, Connected
At the center
Your Life, Goals and Family
A coordinated strategy helps each decision support the life you are building.
Wealth Planning Services
Your plan may involve one focused issue or several interconnected priorities. We evaluate the areas relevant to your circumstances and help you determine what deserves attention now, what can wait and how each decision fits into your broader strategy.
Planning Around Life, Not Just Money
Some financial decisions can be anticipated. Others arrive unexpectedly. Your wealth plan provides a framework for evaluating decisions as your life evolves.

01
Determine whether your resources, income and expectations are aligned.

02
Coordinate income, investments, Social Security, Medicare and distributions.

03
Balance help for children, grandchildren or aging parents with your own needs.

04
Evaluate how new assets fit into your existing plan and long-term goals.

05
Revisit your plan following marriage, divorce, loss, relocation or a career transition.

06
Clarify how you want your wealth, values and responsibilities carried forward.
Our Wealth-Planning Process
Engage, Discover, Design, Recommend, Implement, Review and Re-Engage. Planning is a continuous cycle, revisited as your life changes.
Stage 1 of 7
We get to know you.
We begin with a conversation about your life, family, concerns, priorities and aspirations. This is also an opportunity for you to get to know us and determine whether the relationship feels right.
We get to know you.
We begin with a conversation about your life, family, concerns, priorities and aspirations. This is also an opportunity for you to get to know us and determine whether the relationship feels right.
We organize your financial picture.
We gather and review the information needed to understand where you are today, including your assets, liabilities, income, expenses, benefits, insurance, estate documents and other relevant details.
We build a plan around your goals.
Our planning team analyzes your information, evaluates different scenarios and develops a strategy tailored to your needs, priorities and circumstances.
We explain the path forward.
We present our observations and recommendations in a clear, practical manner. Together, we identify priorities and determine which actions should come first. Recommendations may include an overall financial plan and an investment strategy designed to support it.
We help put the plan into action.
Once you are comfortable with the recommendations, we help coordinate implementation. This may involve portfolio changes, account updates, planning decisions and collaboration with attorneys, accountants or other professionals.
We monitor progress and adjust.
We revisit your plan regularly, evaluate progress and discuss changes in your life, family, goals or financial situation.
We return to the conversation as life changes.
Planning is not a one-time event. We repeat the process as needed, helping your strategy evolve alongside your life.
Planning and Investment Management
Your investment strategy should not exist separately from the rest of your financial life. The planning process helps identify your goals, time horizon, income needs and tolerance for risk. Those considerations can then inform how your portfolio is constructed and managed.
The plan provides direction. The portfolio helps move you forward.
Your Life and Goals
Financial Plan
Assets and Investments
Investment Strategy
A Team Around Your Financial Life
You should know who to call and feel that your advisor understands the details of your life. At the same time, complex financial decisions may benefit from multiple areas of expertise.
Your advisor serves as the central point of contact, gets to know your circumstances and helps coordinate the relationship.
Planning professionals analyze your financial picture, evaluate scenarios and help develop recommendations.
Portfolio managers and research professionals help align your investment strategy with your planning objectives.
When appropriate, we collaborate with your attorney, accountant and other professionals so important decisions are considered from multiple perspectives.
At the center
You and Your Family
One relationship helping connect the people and decisions across your financial life.
Independent Advice
Whitney & Company is an independent Registered Investment Advisor. Our fee-based structure is designed to remove the pressure to sell a particular investment product or fund family, allowing recommendations to remain focused on your circumstances and interests.
Recommendations are not dictated by an investment brand or proprietary fund family.
As an RIA, Whitney & Company is responsible for placing client interests first.
The relationship begins with understanding your goals and developing a strategy, not selecting something to sell.
The only family that should drive your financial decisions is yours.
What a Wealth Plan Provides
A completed plan should not feel like an overwhelming binder that is reviewed once and forgotten.
A more organized view of your financial life and the resources available to you.
Clearly defined goals, priorities and time horizons.
A practical list of decisions and recommended next steps.
An understanding of how investments, retirement, taxes, insurance, estate considerations and family goals affect one another.
Clarity regarding what you, Whitney & Company and your outside professionals need to do.
An ongoing framework for monitoring the plan and adapting it as circumstances change.
Your Plan at a Glance
$4.2M
Net worth overview
$186K / yr
Projected retirement income
88%
Plan confidence
Goal progress
Priority actions
Upcoming decisions
Illustrative example using fictional information. Not a projection of any client result.
Wealth Planning Is Ongoing
Markets change. Families grow. Careers evolve. Retirement approaches. Priorities shift. We meet with clients regularly to review progress, consider new information and update recommendations.
Step 1
Review
Step 2
Discuss
Step 3
Adjust
Step 4
Move Forward
When Wealth Planning May Be Most Valuable
A planning conversation may be especially valuable when you are:
Planning Team Feature
Our planning professionals bring experience across financial planning, investment management, accounting, operations and client service. More importantly, they share a commitment to making complex financial decisions understandable, personal and manageable.

Partner – Director of Wealth Planning
Adam leads our planning work with one goal: making a client's financial picture clear and uncomplicated, so their family can live their best life.
Meet Adam
VP – Financial Planning
Sarah believes good planning is mostly good listening, then translating complex decisions into practical next steps.
Meet SarahThe Whole Team
Your plan is supported by portfolio managers, client service professionals and operations specialists who know your name and your circumstances.
Frequently Asked Questions
More questions? Visit our full FAQ.
Start a Conversation
You deserve a plan that reflects where you are, what matters to you and where you want to go. Let's begin with a conversation.
No obligation and no predetermined solution, just a thoughtful discussion about your goals and financial life.

Share a few details below, and a member of the Whitney & Company team will contact you to schedule an introductory conversation.
Whitney & Company is an independent Registered Investment Advisor. Information presented on this page is for general informational purposes and should not be interpreted as individualized investment, tax or legal advice. Planning services and recommendations vary based on each client's circumstances. Clients should consult their legal and tax professionals regarding their individual needs.