Whitney & Company for Advisors
Grow Your Firm Without Building Everything Alone.
Give your clients access to the investment expertise, financial planning capabilities, compliance support, and resources of an established independent RIA, while preserving the relationships and identity that make your firm unique.
Through sub-advisory and strategic partnership arrangements, Whitney & Company helps advisors expand what they can offer, improve the client experience, and build a stronger path for long-term growth.
- Years of experience
- 50+Years of experience
- In assets under management
- $1.5 Billion+In assets under management
- and employee-owned
- Privatelyand employee-owned
- Serving clients across the country
- NationwideServing clients across the country
Overview
Your Clients Expect More. You Should Not Have to Deliver It Alone.
Independent advisors are expected to provide sophisticated investment management, comprehensive planning, responsive service, modern reporting, and an increasingly complex compliance experience.
Building every capability internally can be expensive, time-consuming, and difficult to scale. Whitney & Company gives advisors another path.
By leveraging our team, investment process, model portfolios, planning capabilities, compliance resources, and operating infrastructure, advisors can expand their offering without giving up the client relationships they have worked hard to build.
You remain the trusted advisor. Whitney & Company helps strengthen everything behind you.
Sub-Advisory Services
Add Institutional-Quality Investment Management to Your Firm
Through a sub-advisory relationship, Whitney & Company can provide investment management support for your clients while you remain at the center of the relationship.
Our investment team can assist with portfolio construction, asset allocation, manager research, security selection, risk management, rebalancing, and ongoing portfolio oversight.
This allows advisors to spend more time serving clients, developing new relationships, and growing their businesses, without having to manage every component of the investment process internally.
Portfolio Management
Professional oversight of client portfolios based on their objectives, risk tolerance, income needs, and time horizon.
Model Portfolios
Access to thoughtfully constructed portfolio models designed to support a range of client goals and risk profiles.
Investment Research
The experience and perspective of a dedicated investment team evaluating markets, individual securities, asset classes, and portfolio risks.
Portfolio Monitoring
Ongoing review, rebalancing, risk assessment, and adjustments as market conditions and client needs evolve.
Advisor Communication
Clear investment commentary, portfolio updates, and resources to help advisors communicate confidently with their clients.
The Partnership Model
Your Relationship. Our Resources. A Stronger Client Experience.
A partnership with Whitney & Company is designed to enhance your firm, not replace it.
You Continue to Lead
- You maintain the trusted relationships you have built with your clients.
- You remain involved in client communication, goal setting, financial decisions, and the overall direction of the relationship.
- You preserve your firm’s identity, local presence, and personal approach.
Whitney & Company Supports You
- We provide access to investment management, planning professionals, compliance guidance, reporting resources, operational support, and the broader expertise of our team.
- Together, we create a deeper and more complete client experience.
Core Advisor Resources
More Capabilities for Your Firm
Investment Management
Leverage Whitney & Company's investment team, research process, portfolio strategies, and ongoing market oversight. Our team can help advisors deliver a disciplined investment experience while reducing the time and resources required to manage portfolios independently.
Model Portfolios
Use professionally managed portfolio models to create consistency, scalability, and disciplined implementation across client accounts. Models can help simplify portfolio management while allowing advisors to focus more attention on planning, relationships, and business development.
Compliance Support
The regulatory environment continues to become more complex. Whitney & Company can provide access to compliance experience, established processes, documentation standards, and resources that help advisors operate more confidently and efficiently. The scope of compliance support will depend on the structure of the partnership and applicable regulatory requirements.
Client Reporting and Communication
Give clients a clear and professional view of their financial picture through organized portfolio reporting, performance information, market commentary, planning materials, and client communications.
Operational Resources
Gain the support of an established organization without having to recreate every process internally. Depending on the partnership, support may include onboarding, account administration, custodial coordination, portfolio implementation, billing, reporting, and service workflows.
Wealth and Financial Planning
Expand your planning capabilities with support from experienced professionals who can help address the many areas of a client’s financial life. Planning support may include:
- Retirement income and distribution planning
- Cash-flow analysis
- Tax-aware financial planning
- Estate and legacy considerations
- Education funding
- Insurance and risk management
- Business-owner planning
- Charitable giving
- Wealth transfer strategies
- Coordination with outside attorneys, accountants, and other professionals
The Whitney Advisor Platform
One Partnership. A Broader Platform for Your Firm.
- Investment Management
- Model Portfolios
- Financial Planning
At the center
Your Firm and Client Relationships
- Compliance Resources
- Operations and Reporting
- Business Growth Support
Result
A Stronger Firm. A Better Client Experience. More Time to Grow.
Benefits
Built to Help Advisors Grow
Expand Your Offering
Provide clients with broader investment, planning, and wealth management capabilities without hiring an entire internal team.
Increase Capacity
Spend less time managing administrative and investment responsibilities and more time serving clients and developing new relationships.
Improve Consistency
Create more consistent investment, planning, reporting, and client-service processes across your firm.
Strengthen Client Retention
Give clients access to a deeper team and broader resources while preserving the personal relationship they value.
Compete More Effectively
Offer a level of service and expertise that may otherwise be difficult for a smaller independent firm to provide on its own.
Preserve Independence
Grow with the support of a privately owned, employee-owned firm that understands the value of independence and long-term relationships.
Capacity
More Time for the Work That Matters Most
Before Whitney & Company
Every responsibility rests on one advisor.
- Portfolio research
- Trading and rebalancing
- Planning preparation
- Compliance administration
- Client reporting
- Operations
- Service requests
- Business development
With Whitney & Company
Our platform carries investment management, planning, compliance, reporting, and operations behind you.
- Client relationships
- Advice
- Financial decisions
- Business development
- Community presence
- Firm leadership
You focus on your clients and your growth. We help power the platform behind you.
Client Experience
Depth Behind Every Client Relationship
Client Relationship
Led by you
Financial Planning
Supported by our planning professionals
Investment Management
Research-driven portfolio oversight
Reporting and Service
Clear, organized client communication
Compliance and Operations
Established processes and standards
Whitney & Company Platform
The foundation behind it all
Who We Work With
A Partnership Designed Around Your Firm
Whitney & Company works with advisors and firms seeking to expand their capabilities, improve scalability, or create a stronger path for the future.
Independent Advisors
Advisors who want access to a deeper investment and planning platform while maintaining their independence and client relationships.
Growing Advisory Firms
Firms adding clients and assets faster than their current infrastructure can comfortably support.
Advisors Transitioning from a Broker-Dealer
Professionals seeking an independent environment with investment, compliance, planning, and operational support.
Advisors Planning for Succession
Firm owners who want to create continuity for clients, employees, and their own long-term legacy.
Firms Seeking a Strategic Partner
Established practices looking for a locally rooted, privately owned organization with the resources to help them reach the next level.
Partnership Options
Flexible Paths for Different Goals
Sub-Advisory Partnership
Whitney & Company provides investment management support while the advisor retains primary responsibility for the client relationship.
Platform and Resource Partnership
Advisors leverage selected Whitney & Company capabilities, which may include planning, compliance, reporting, operations, investment resources, or client-service support.
Strategic Growth Partnership
A more integrated relationship designed to help an advisory practice expand its offering, strengthen its infrastructure, and accelerate growth.
Succession and Continuity Partnership
A long-term solution for advisors who want to protect their clients, employees, legacy, and business value while creating a thoughtful transition plan.
Full Firm Partnership
For advisors seeking a deeper relationship, Whitney & Company can explore opportunities for a firm or team to join our employee-owned organization.
Growth Paths
Three Ways Forward
Enhance
Add selected resources to strengthen what you already do well.
Scale
Build a broader platform behind your firm and its client experience.
Transition
Create a succession or full partnership strategy for the long term.
More Capabilities. Greater Capacity. Long-Term Continuity.
Why Whitney & Company
Independent by Design. Built for the Long Term.
For more than 50 years, Whitney & Company has helped individuals, families, businesses, and institutions navigate their financial journeys.
Today, we manage more than $1.5 billion in assets for clients across the country while remaining privately owned, employee-owned, and locally rooted.
As consolidation continues throughout the financial services industry, Whitney & Company remains committed to a different model, one centered on independence, thoughtful growth, personal relationships, and long-term stewardship.
We understand why advisors value their independence because we value ours, too.
Independent RIA
Our advice is not driven by proprietary product requirements or sales quotas.
Employee-Owned
Our team has a direct interest in the long-term success of the firm, our advisors, and our clients.
Experienced Investment Team
Advisors gain access to a collaborative team with experience across investment management, research, planning, and client service.
Planning-Focused
Investment decisions are considered within the context of each client's broader financial life.
Locally Rooted, Nationally Capable
We combine the relationships and accessibility of a local firm with the resources needed to serve clients nationwide.
Built for Generations
Our partnership approach is designed to create lasting value for advisors, clients, employees, and future generations.
The combined result
A Platform Built Around Advisors and Clients
Advisor Partnership Process
A Thoughtful Approach to Building the Right Relationship
- 01
Understand Your Firm
We begin with a confidential conversation about your clients, services, team, goals, challenges, and vision for the future.
- 02
Identify Opportunities
Together, we determine where Whitney & Company's resources can create the greatest value for your firm and clients.
- 03
Design the Partnership
We develop a structure around your goals, including responsibilities, services, technology, client communication, economics, and implementation.
- 04
Prepare the Transition
Our teams coordinate onboarding, account implementation, communication, compliance, reporting, and operational details.
- 05
Grow Together
Once the partnership is established, we continue to collaborate, refine the experience, and identify new opportunities for growth.
Partnership Journey
Discover to Grow
- 1
Discover
Learn about your firm and goals.
- 2
Design
Build the right partnership structure.
- 3
Prepare
Coordinate systems, communication, and implementation.
- 4
Launch
Introduce the enhanced platform.
- 5
Grow
Expand capabilities, relationships, and opportunities.
Illustrative Story
What Could a Partnership Look Like?
An independent advisor has built a strong practice through trusted relationships and personalized service. As the firm grows, the advisor spends more time on portfolio administration, compliance, reporting, and operational responsibilities, and less time meeting with clients and developing new relationships.
Through a partnership with Whitney & Company, the advisor gains access to model portfolios, investment research, planning support, compliance resources, and a broader service team.
The advisor remains the primary relationship manager while Whitney & Company supports the investment and operational platform behind the firm.
The result is greater capacity, a broader client offering, and a more scalable foundation for continued growth.
This example is illustrative only. Services and partnership structures vary based on each advisor’s needs, regulatory requirements, and final agreement.
Advisor Resources
Resources Designed to Support Better Conversations
Whitney & Company can help advisors communicate complex financial topics clearly and consistently.
Advisor Partnership Overview
A two-page summary of Whitney & Company's sub-advisory and advisor partnership capabilities.
Model Portfolio Overview
A high-level introduction to the investment philosophy, portfolio construction process, risk oversight, and available strategies.
Planning Capabilities Guide
An overview of financial and wealth-planning resources available through the partnership.
Succession Planning Checklist
A guide for advisors beginning to evaluate continuity, succession, or long-term partnership options.
Advisor Due-Diligence Questionnaire
Answers to common questions regarding Whitney & Company's ownership, investment process, team, technology, compliance, custody, and client service.
FAQs
Frequently Asked Questions
Let's Talk
Build the Next Chapter of Your Firm With the Right Partner.
You have spent years earning the trust of your clients and building your practice. The right partnership should protect what you have created while giving you more resources, greater capacity, and new opportunities for growth.
Let’s explore what Whitney & Company could bring to your firm. No pressure. No predetermined structure. Just a thoughtful conversation about your firm, your clients, and your goals.
Contact
Tell Us About Your Firm
Share a few details, and a member of the Whitney & Company leadership team will contact you for a confidential conversation.
Whitney & Company is an independent Registered Investment Advisor. The availability and scope of sub-advisory, financial planning, compliance, operational, and other services will depend on the terms of the applicable agreement, regulatory requirements, and the needs of each advisor or firm. Nothing on this page should be interpreted as a guarantee of business growth, investment performance, client retention, or any specific outcome. All partnerships are subject to due diligence and final approval.